NPI’s ‘Evolution of Distribution’ Streamlines U.S. Market Entry for Global Health and Wellness Brands

Nutritional Products International (NPI), a leading U.S. brand management, marketing, and retail distribution firm, announced new initiatives supporting international companies seeking to enter the American marketplace.

Founded by retail industry veteran Mitch Gould, NPI’s proprietary Evolution of Distribution platform has become the go-to solution for brands worldwide seeking a cost-efficient, reliable, and accelerated entry into the United States.

“Throughout my career in retail, I’ve seen how many brands struggle when trying to launch in the U.S.,” said Mitch Gould, Founder and CEO of Nutritional Products International. “They overspend, they face unexpected hurdles, and they often don’t realize how different the American retail landscape is. That’s why I created the Evolution of Distribution — a turnkey system that streamlines every phase of a product launch under one roof at NPI.”

A Turnkey System That Simplifies U.S. Market Entry

Gould’s Evolution of Distribution has transformed how international brands approach U.S. expansion. The model integrates all the essential components of a successful launch, including:

• Regulatory review and FDA label compliance

• U.S. importation, customs clearance, and warehousing

• Supply chain logistics and last-mile delivery

• Retail sales management and buyer outreach

• Marketing, media support, and product rollout

• E-commerce strategy and marketplace positioning

Instead of managing multiple agencies, consultants, and service providers, brands partner with NPI as a single-source solution — reducing cost, complexity, and time to market.

“Our team handles every step,” Gould said. “We have longstanding relationships with retail buyers across the country and decades of experience bringing new products to the American consumer.”

The Ideal Partner for International Brands

Headquartered in Boca Raton, Florida, NPI has helped hundreds of brands — from dietary supplements and functional beverages to sports nutrition and skin care — establish their presence in the U.S. marketplace.

NPI’s infrastructure ensures that international brands can seamlessly navigate U.S. regulatory requirements, product registration, customs clearance, warehousing, and final delivery to retailers and e-commerce platforms.

A Track Record Built on Experience and Industry Influence

In addition to building one of America’s most effective distribution platforms, Mitch Gould is known throughout the industry as a global marketing expert who has represented some of the biggest names in sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

“Entering the U.S. is a once-in-a-lifetime opportunity for many brands,” Gould said. “My goal is to make sure they get it right — the first time.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.