Act Bar Launches at Sprouts, Bringing Sustainable Snacking to Colorado and New Mexico

Sprouts Farmers Market has selected Act Bar, a sustainable protein bar brand, to join its Innovation Program, introducing a unique product that aims to transform the snack industry through environmental and social responsibility.

The launch, beginning May 1st in Colorado and New Mexico, showcases Act Bar's commitment to addressing multiple global challenges simultaneously. Each bar is crafted using upcycled grains, a strategy that significantly reduces food waste and conserves water resources. Specifically, the production of each bar saves approximately three gallons of water, presenting a tangible environmental benefit.

Beyond its ecological considerations, Act Bar integrates a robust social impact component. Through a partnership with Brighter Bites, the company donates half a pound of fresh produce to communities in need for every bar purchased. This approach connects consumer choices directly to meaningful community support.

The protein bars offer 12 grams of plant-based protein and feature clean ingredients, positioning them as a nutritionally robust alternative in the health-conscious snack market. Founder Amelia Allen emphasizes the brand's mission extends beyond traditional product development, seeking to establish a new paradigm where consumer goods can drive substantial positive change.

Sprouts Farmers Market's Innovation Program provides a strategic platform for Act Bar to introduce its mission-driven product to health-focused consumers. By selecting Act Bar, the retailer demonstrates its commitment to supporting brands that prioritize sustainability and social responsibility.

This partnership represents a significant milestone for Act Bar, offering an opportunity to expand its reach and amplify its message of purposeful consumption. For consumers in Colorado and New Mexico, the launch provides access to a snack that aligns nutritional needs with broader environmental and social goals.